Recently I read an interesting article on the merits of small church. It was interesting as the author shared that despite the trend the last several years towards mega-churches, he contended (and put forth some really good research findings) that small churches are better positioned to reach out to the 21st century mind.
Here’s some reasons:
1) Authenticity. This trait has become an important value. In a best selling book, the secular authors claim that people more and more today are buying products and services based not on hi-quality and value, but increasingly on how real or fake they perceive the offerings. One church study found that the number one reason people returned to churches after an initial visit is because they think the church is "authentic"...(Pastor’s preaching was #2..... church programs were only 5% of the reason). Other research turned up that the most effective churches reaching out to young people in the 20's and 30's had authenticity as one of their highest values. This was true in 100% of these churches.
Large churches often struggle with authenticity and genuiness simply because their size necessitate that they be run like a business. Worship and programs become professionalized and struggle to function like a family (with a family’s blessings and short comings!). This doesn't mean that they can't be genuine, but it's hard for them.
2) Focused. Face it...life is getting more and more complicated. Because of this people may yearn for more focus and intention in their church experience. Sure, large churches have a plethora of programs and some people are attracted to this, but increasingly I’m meeting people who are burned out on church. There were so many ministries and programs demanding attention in their church that they had no time for community involvement or finding personal emotional space. Small churches need to find just a few programs to which they can be truly committed and get everyone on board. In doing so everyone can get involved and really take ownership as they work together and provide a quality program. The energy, sense of mission and momentum generated by this is exciting and contagious!
More coming in the next post!
